Decision analysis

Preference has a unique methodology for analyzing complex decision situations. The company possesses unique mathematical algorithms for analyzing large systems of alternatives, consequences, and conflicting objectives, based upon more than twenty man-years of research and development.

The groundbreaking research behind Preference’s products allows uncertain parameters in the decision process as well as analyzing situations where all decision parameters are not known.

The algorithms and their use within risk and decision analysis are subject of an approved US Patent No. 11/145229 owned by Preference. The software suit contains an implementation of these decision algorithms in different ways, addressing specific needs, and is proprietary to Preferenc

Risk analysis

In today’s global competition, businesses often are forced to deal with risks that they previously could transfer to their clients.

Preference applies both formal computational methods and qualitative studies to analyze and identify risks associated with different activities and we have experience with risk analysis in many business domains such as energy, forestry, telecommunications, and international development.

Our novel Preference Risk Library (PRL) is a generic but customizable software that efficiently evaluates operational risks, as well as evaluating the effectiveness of mitigations who reduce the probabilities of unwanted risks or the consequences if they occur.



Public procurement has annual sales of between 16 and 18 percent of the Swedish GDP. The ambition behind the procurement legislation is good, since it aims to increase the effectiveness of the internal free EU market and to avoid corruption.

However, there are some fundamental problems with the models normally used for evaluation of tenders and many bad contracts can be linked to the method of evaluating the bids. In essence, the shortcomings are:

i) Excessive precision required.

ii) Infeasible handling of qualitative values and statements.

iii) Poor management of value scales.

Preference’s solutions exploits sound analytical decision support that can be used for a better, more efficient, and more transparent procurement process.


Preference offers training that promotes decision quality and more structured decision-making in any business or organization.

Learn structured decision making.

Our courses present methods and processes that work in your organization and everyday life. You will learn, among other things: Learn the components of a structured decision work Methods to improve decision making What are the factors that primarily affect the company’s decision competence How a structured approach to major decisions can become part of the corporate culture

We have a set of courses, normally two days, as can be held at the customer, but we can also provide tailor made training for specific requirements. In Sweden we have a scheduled training program, more information is available (in Swedish) on the Decision Academy’s website:

Big data analysis

Do you manage Big Data?

How rational is your business decisions?

Need a complete picture of your business risks?

With today’s large data sets it is not enough to collect data and present them in a nice way, the amount of data will make this impossible to use as a base for decisions.

Today we can handle huge volumes of data but we still need a systematic approach in order to evaluate those large volumes. If you just hand over to the systems you will most probably end up with findings as: “Avoid hospitals, that is the pace where most people die”.

You need a better plan, a well thought out decision process will give an overview which information is vital for a specific decision. An overview of business risks save big money by pointing out what needs to be addressed.