Contact us

Call: +46 (0) 73 909 8169

Contact us

Call: +46 (0) 73 909 8169

Easy-to-Use

Decision Analysis Tool for informed decisions

The methods of Helision are based on unique algorithms which enable the modeling and evaluation of very complex decision situations, even in cases where exact information regarding how probable possible outcomes are or how valuable the different outcomes may be - shown in an easy-to-use tool.

Read About Helision

Patented algorithms

based on multi-year research work

To provide recommendations on the best possible decision-making options by using inputs organized. Several of our employees have a doctorate in Computer Science and Mathematics, as well as long experience from leading major projects and advice in risk and decision analysis for large companies.

About Preference
The Increased Cost
The cost of bad decisions globally is vast, as it encompasses a wide range of consequences affecting individuals, organizations, and societies
Decision Structure
Every day key people make wrong decisions on critical issues, despite the fact that they have both the knowledge and experience required.
Risk Management
The companies and organizations that manage their risks most effectively and consciously therefore have significant advantages.
The Growing Gap
There is a huge amount of money being spent on IT projects globally, but only a thin 30% successfully goes through as planned. A lot of money can be saved here.

Rewarded solutions and consultancy services for risk and decision analysis.

Awards & Recognitions

Our products

Your in-house partner in risk and decision analysis

01.

Helision

Helision is a easy-to-use support tool to make more conscious decisions, to optimize risk management in complicated wide horizon portfolios,…
Read More
02.

DecideIT

DecideIT is a desktop software that makes our results available for a wide group of professional users of decision analysis.…
Read More
03.

Business Risk Library

Preference Business Risk Library (PBRL) is an object-oriented library .NET modern computer-based risk analysis designed as a server-side package able…
Read More

We bring you through your complex issues, let us be your pilot in the archipelago of data on your journey! Let’s get started

Preference is a approved supplier to Ericsson in the SAP Ariba system

Why Preference?

Our patented algorithms based on multi-year research work

Preference develops methods for structuring complex, ill-structured problems in a format that is intuitive and easy to understand, transparent as well as easy to change. This format takes into account both qualitative inputs based on experiences, opinions, and hypotheses along with quantitative data in both small and large amounts.

About our patent

Experience team

Several of our employees have a doctorate in Computer Science and Mathematics, as well as long experience from leading major projects and advice in risk and decision analysis for large companies.

Wiser decisions

Our patented algorithms based on multi-year research work to provide recommendations on the best possible decision-making options by using inputs organized in the format described.

Six steps to

wise decisions

The following is a description of the process needed to create the conditions for sound decisions.  In six simple steps it distills out what the decision is about, what options are available and how these can be evaluated.

Read more the process
1

What should be achieved?

Without a consistent overall business model, there’s a high risk that most employees won’t understand how the organisation functions.
2

What do you do best?

It is often smart to dig where you stand, but shifting markets need more analysis to know what is realistic to manage both short and long term.
3

What are the options?

What this looks like will again vary by organisation. However, it must be clear what the options are, often with cost and technical limits.
4

What are the possible risks?

Problems emerge in overlooked details when the problem or solution wasn’t well defined, especially in large-scale issues under complex conditions.
5

What is most important?

Decisions often involve many parts and criteria. To prioritise, you must know which aspects matter and then evaluate these in some form.
6

Involved in decision-making?

People have varying skills and influence. Many have opinions. You must define groups of relevant people for each part of the process.
To know more about us

Frequently Asked Questions

How does the Preference Decision Management Process (PDMP) work?
Our PDMP consists of seven steps: identifying the decision problem, structuring the problem, capturing information, modeling the problem, evaluating the model, iterating previous steps, and forming a decision basis with ready recommendations
What makes our decision support solutions unique?
Our methods manage both quantitative and qualitative information, including imprecise data like goodwill effects. This flexibility allows for comprehensive decision-making without requiring excessive refinement of information
What is the core focus of Preference?
We specialize in improving decision-making processes by integrating structured decision analysis with risk and uncertainty assessments. Our approach combines practical methodologies with scientific research to support organizations in making more informed and rational decisions​
Why is structured decision-making important?
Many organizations rely on intuition or incomplete information for critical decisions. Our structured methods ensure that all relevant factors—such as risks, stakeholder interests, and long-term impacts—are systematically evaluated, leading to more robust and justifiable decisions​
Contact us

Get to know the origins of Preference

About us
Contact us

In memory of Love Ekenberg

Let’s get in touch!

Universitetsvägen 8, 106 91 Stockholm, Sweden
+46 (0) 73 909 8169
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Address Business
2220 Plymouth Rd #302
Hopkins, Minnesota(MN), 55305
Contact With Us
Call Consulting: (234) 109-6666
Call Cooperate: 234) 244-8888
Working Time
Mon - Sat: 8.00am - 18.00pm
Holiday : Closed
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Software Solutions

Decision Analysis

Risk Analysis

Contact Us!

Universitetsvägen 8, 106 91 Stockholm, Sweden

Call Sales: +46 73 909 8169

Mail: info@preference.nu

Mon – Sat: 7.00am – 18.00pm

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